Collaboratively worked with Siemens to develop The Baton Pass promotion to raise money and awareness of and for Stand Up To Cancer®, from the appearance and functionality of the Baton, to the development of the visual imagery that went along with the promotion, Facebook page, and traveling road show. Siemen’s donated $1 for every Baton pass either physical or virtually through the Facebook page, resulting in a donation of over $1 million to Stand Up To Cancer®.