Tom McCarthy Design | Novotel Hotels
Tom McCarthy Design: Logo Design, Art and Creative Direction, Graphic Design, Brand Development and Illustration.
Tom McCarthy Design, Art Direction, Graphic Design, Branding, Logo Design, Illustrations, Creative, Tom McCarthy Logo Design, Brochure Design, Website Development, Marketing, Consulting
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Design and art direction for the Novotel Times Square renovation campaign Metamorphosis. Design elements include the implementation of lenticular printing for both the direct mail piece as well as wall graphics. This reveal of a butterfly from a cocoon symbolizes the renovations and transformation taking place at the Hotel. Additional marketing elements include a microsite, on-site interactive kiosk, twitter page and outdoor advertising.