Tom McCarthy Design | Nautiques | Correct Craft
Tom McCarthy Design: Logo Design, Art and Creative Direction, Graphic Design, Brand Development and Illustration.
Nautiques, Correct Craft, Super Air Nautique, Branding, Website Design, Designyournautigue
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Client

Co-creative and art director for the design and development of Nautiques.com, a consumer website for the premiere builder of world-class towboats for ski and wakeboard enthusiasts. Nautiques.com features each of Nautique’s watercraft presented in complete detail, as well as an interactive web application “Design your Nautique” where customers customize the Nautique of their choice, save it, share it on social media, and ultimately contact a dealer to have their dream ski or wake boat custom built.

 

In addition to Nautiques.com, we created TeamNautique.com, a companion site where visitors can catch up on the latest Team Nautique news, stories, and athlete videos.

 

Additional projects include creative development of print ads and product brochure design.

 

2011
American Advertising Federation ADDY Awards
Silver, Best of Category: Design Your Nautique Web App



Internet Advertising Competition
Best Leisure Interactive Application: Designyournautique.com

 

2010
Internet Advertising Competition
Outstanding Website: Nautiques.com

 

2009
Web Marketing Association
Best Leisure Website: Nautiques.com



2008
Web Marketing Association
Best Leisure Website: Nautiques.com