Tom McCarthy Design | Orlando Harley Davidson
Tom McCarthy Design: Logo Design, Art and Creative Direction, Graphic Design, Brand Development and Illustration.
Tom McCarthy Design, Art Direction, Graphic Design, Branding, Logo Design, Illustrations, Creative, Tom McCarthy Logo Design, Brochure Design, Website Development, Marketing, Consulting
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Art Director for Orlando Harley Davidson’s initial marketing push, which included prints ads, rack brochure, outdoor, direct mail and three TV spots for local cable. The emphasis of the campaign was to dispel the “biker gang myth” once associated with Harley Davidson and attract a broader demographic including women and families to the unique retail store designed after the original Harley Davidson factory. The TV spots feature testimonials of actual owners who purchased their motor cycles at Orlando Harley Davidson.